Real added value , for example, is provided by things like special offers, advanced information and booking facilities, invitations to exclusive events, regular industry information, access to exclusive content like e-books, email mini-courses, etc.

http://collaw.instructure.com/eportfolios/55029/Cipmox_Cv_625_Mg_Font__Cipla__Antibiotics
http://collaw.instructure.com/eportfolios/54852/Lioresal_Gjirafa_50__Novartis__Pain_Management_

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The title and subtitle if present are separated by a colon.